meredith maines

UX DESIGNER, WRITER

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EXPERIENCE

CHEMYX | UX DESIGNER

MARCH 2016–JANUARY 2017
  • Developed wireframes, prototypes, and mockups for websites, physical product interfaces, and mobile apps
  • Wrote, launched, and analyzed unmoderated, recorded usability tests through usertesting.com
  • Wrote, launched, and analyzed user surveys through Google forms, utilizing responses in customer personas
  • Analyzed Hotjar session replays, heat maps, click maps, and scroll maps to scope CRO tasks
  • Served as stand-in project manager for teammates (writer, developer, UI designer)
  • Sought out, vetted, and managed agency partnerships (analytics, app developers)

BLOC | APPRENTICE UX DESIGNER

JULY 2015–SEPTEMBER 2016
  • Developed wireframes, prototypes, and mockups to improve product and website
  • Turned mockups into coded demos using HTML 5, CSS 3, and basic jQuery
  • Executed user-research surveys and interviews to develop customer personas
  • Produced user stories and user flows based on original personas
  • Wrote, conducted, and analyzed moderated usability tests
  • Created original branding elements: product name, logo, typography, color scheme
  • Rebranded existing product identities

LIVING WATER INTERNATIONAL | COPYWRITER & SOCIAL MEDIA MANAGER

AUGUST 2012–APRIL 2016
  • Wrote fundraising landing pages, direct-response mail and email campaigns
  • Coordinated, wrote, and published online news announcements and field stories
  • Developed social media posts and social-engagement reports
  • Developed event story arc and script elements for annual gala
  • Wrote voice-over scripts and storyboards for marketing videos

ELS EDUCATIONAL SERVICES | SOCIAL MEDIA & INTERNET ADVERTISING LEAD

JANUARY 2011–JULY 2012
  • Developed social-media strategy, editorial calendars, content, and ad campaigns
  • Designed and wrote campaign landing pages with corresponding online ads
  • Developed the strategy for student-focused email campaigns and wrote the content
  • Wrote student-focused video scripts and coordinated video shoots across campuses

ELS LANGUAGE CENTERS—RUSTON | INTERNATIONAL STUDENT ADVISOR

DECEMBER 2009–JANUARY 2011
  • Processed applications to campus graduate school
  • issued international students’ legal documents
  • assisted planning and supervising student activities

INC. MAGAZINE | EDITORIAL INTERN, CONTRIBUTOR

JUNE–AUGUST 2009
  • Wrote “Behind the Scenes” monthly feature
  • Fact-checked articles
  • Produced daily blog content
  • Maintained Twitter feed

SEVENTEEN MAGAZINE, INTEGRATED MARKETING DEPARTMENT | FREELANCE SOCIAL MEDIA MANAGER

OCTOBER 2008–MAY 2010
  • Maintained MySpace and Facebook presences, with a focus on event promotion

SEVENTEEN.COM, SEVENTEEN MAGAZINE | SUMMER WEB INTERN

JUNE–AUGUST 2008
  • Generated blog content
  • Conducted celebrity interviews
  • Optimized site’s meta titles for SEO
  • Redesigned visual assets and presence on MySpace and Facebook

THE TECH TALK | WEB EDITOR, EDITOR-IN-CHIEF, ASSOCIATE EDITOR, NEWS EDITOR, REPORTER

FALL 2007–FALL 2010
  • Wrote articles for multiple campus beats
  • Published entire editions online
  • Designed page layouts
  • Managed full paper staff

LAGNIAPPE, LA TECH YEARBOOK | SECTION EDITOR, STAFF WRITER

FALL 2006–WINTER 2010
  • Managed staff writers and photo requests
  • Assigned and wrote stories covering academics and student life on campus
  • Designed page/spread layouts

SKILLS

  • Flowcharts: Draw.io
  • Wireframes: Balsamiq, Sketch
  • Prototypes: InVision, Marvel, learning Axure
  • Adobe CC: Photoshop, Lightroom, Illustrator, InDesign
  • Code: HTML, CSS, basic jQuery

EDUCATION

UX DESIGN APPRENTICESHIPBLOC.IO

JULY 2015–SEPTEMBER 2016

BFA COMMUNICATION DESIGN, BA JOURNALISMLOUISIANA TECH UNIVERSITY

2006–2010

INTERESTS

  • NPR enthusiast
  • Aspiring bluegrass banjoist
  • AP-style & grammar aficionado
  • Fledgling coffee connoisseur
  • Rescue-animal advocate

REFERENCES

CHRIS COURTNEY

Lead UX Design Mentor, Bloc
EMAIL CHRIS

PAUL DARILEK

Senior Director, Marketing & Communications (former), Living Water International
EMAIL PAUL

SIMON HEATHCOTE

Director of Digital Marketing (former), ELS Educational Services
EMAIL SIMON